Alton Brown believes that Beyond Meat may be on to something.
“It’s more like meat than anything I’ve ever seen that wasn’t meat,” Brown wrote in a recent Wired.com article.
Brown, an acclaimed food writer and television host, went on to say:
…if you could consume a product that tasted and chewed like chicken in, say, half of your at-home or restaurant meals, would you? And what if that product delivered healthy protein with no antibiotics, cholesterol, trans fats, or saturated fat, yet required only a fraction of the resources to produce while creating little waste or environmental risks? Why wouldn’t you?
Brown’s praise extended not only to the quality of taste and texture, but also pointed about the environmental impactthat could be had by choosing Beyond Meat over current animal protein options.
For the rest of Brown’s insights, and to get his Beyond Meat recipe, read the full Wired article here.
And visit our store locator for how you can cook up your next meal with Beyond Meat. And, if you act fast, it’s on sale nationwide at Whole Foods through Sunday 9/22/2013!
Sweet Potato Hash with Beyond Meat Recipe Video: